Have you heard the good news! If you are in sales and you “don’t believe in cold calling” you might be losing out on a lot of money. Too many sales gurus say that cold calling is dead and the truth is they just don’t want to do it.
How do you help a sales person who is striving for $150,000+ a year – but doesn’t get leads from their company. What do they do all day? Well of course, calling on past and current clients, and asking for referrals is the first place to start. That is basic to sales training because “one” referral is equivalent to “fifteen” cold calls. But what do you do after you’ve called all of your clients? Networking, of course that is good too, but then you actually have to follow-up with whomever you met. Sales Training will usually identify that roughly seventy-five percent of sales people never even follow up one time with a prospect. So, if you are struggling financially, you MUST cold call, basically "make new friends!"
"Tamara, I wanted to share the GOOD NEWS with you about our success with cold calling. Before we met you, our team was not cold calling on a consistent basis. We were also not hitting our monthly production sales goal consistently. Since your class, we’ve seen on average a 50% increase in our production goals year over year."