What is the difference between Marketing and Sales?
Both are about increasing revenue. Unfortunately, most sales professionals confuse how they approach their daily tasks. “Selling” Is all about the bottom line and is about converting a prospect into a client by obtaining a contract or collecting a credit card number (exchanging “something” for money). “Marketing” is about getting a product known.
I have received the exact same marketing piece in the mail from “Hello Fresh” five times. I’m aware that they deliver food and I have heard good things. Their Marketing is good. But Marketing is not Sales. In most cases, usually less than 10% of the time, a prospect like me, would actually pick up the phone or go to their website and sign up for their service.
“Sales” would be the company, Hello Fresh, actually “calling on the telephone” to sign me up. ...