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Marketing vs. Sales

 

What is the difference between Marketing and Sales?

Both are about increasing revenue. Unfortunately, most sales professionals confuse how they approach their daily tasks.  “Selling” Is all about the bottom line and is about converting a prospect into a client by obtaining a contract or collecting a credit card number (exchanging “something” for money). “Marketing” is about getting a product known.  

I have received the exact same marketing piece in the mail from “Hello Fresh” five times.  I’m aware that they deliver food and I have heard good things.  Their Marketing is good.  But Marketing is not Sales.  In most cases, usually less than 10% of the time, a prospect like me, would actually pick up the phone or go to their website and sign up for their service.

“Sales” would be the company, Hello Fresh, actually “calling on the telephone” to sign me up. ...

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5 Ways To Be More Productive

 

Wouldn’t it be great if there were just a pill to take to make us get more done?  Here is the good news!  There is a way to actually max out at your potential and a way to actually become the best version of yourself, but the answer isn’t in the next diet or the next new gadget.  The answer is something not talked about often because it’s the secret to happiness and productivity.  I hear people praying for more energy, joy, and peace but I don’t think God will zip down from heaven and fix these problems. Why?  Because he already gave us the ability to feel joy and have passion, and he gave us the gift of peace.  So it’s not God’s job to answer this prayer because he already has.  We must take responsibility for how we are feeling and to get ourselves in a place to actually feel joy, peace, and passion.

Einstein said that you cannot solve a problem with the same level of thinking that created the problem. ...

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The Connection Between Self-Worth and Time Management

 

What or who do we let waste our time and why?  Does your Facebook persona match who you really are and how you see yourself?  Numerous studies are proving that Facebook can create sadness or depression.  Why?  Perhaps we compare ourselves to the greener grass in our feed?  I have a friend that posts the perfect family photos, but her husband is cheating on her.  Is the photo depicted an accurate snapshot of that relationship?  Studies have proven that when you project a different realty than what you are really experiencing it heightens ones anxiety. When you view your life as valuable, you’ll view your time that way too. The level to which you love yourself, your self-worth and how you choose to spend your time run hand in hand.

Your time is dictated by what you value most… If you don’t value yourself, then your time is not valued by any standard and thus wasted by who or what you allow to waste it.

Here is what is...

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How To Tell If You Are Organized? Discipline + Organization = Goal Achievement

 

Did you achieve your 2019 goals? 

Your results are tied to your organization.  I hear the critics, “I’m successful but I’m not organized” as a coach I would challenge what success means to you?  What is your benchmark to determine your success level?  The average sales person spends 10 hours a week looking for information!  The way to determine if you are organized is if you can find something within 30 seconds and I don’t mean searching for someones phone number from an email signature.  Organization is a mindset and a system.  Typically people have two, new years resolutions.  Make more money and lose weight.  The main reason so many people don’t accomplish their resolutions is because they don’t set themselves up for success and they typically have the same thought/energy level that they stay stuck in.   In order to break free from the strongholds of last year we must do...

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The difference between “Knowledge” and “Wisdom” Why do some “know” what to do but others “execute?”

 

The difference between “Knowledge” and “Wisdom”
Why do some “know” what to do but others “execute?”

There is a huge gap today between what people “know” and what people actually “practice.” I was working with a group of real-estate sales agents and asked the audience, “Who here likes to go running?” Of the 200 people 10 people actually liked running. Of the 190 that remained, I asked, “Do you run even though you don’t like it?” Zero hands went up. It dawned on me that if you don’t like to do something like make “Cold Calls”, you simply don’t do them. If you like to run you will learn how to be really good at it. If you like to prospect you will want to get really good at it, too.

As a Sales Coach picking up the phone for me is easy, but only because i've practiced how to do it the right way.  When it comes to maybe, working out :/ I need an accountability...

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STOP TRYING AND START TRUSTING

It’s Monday morning, dreary out and this is for most people the worst part of their week. Why? Monday morning is when most suicides occur and people are found to be “most depressed”. Maybe because they don’t like their job or have some sort of struggle that they never expected in their life and have lost hope but it seems to be worse on monday’s. So that being known I thought I would give you a boost! Lets start trusting again.

I know one thing for certain, you will be blessed when you become a blessing! If you embrace your place and count the blessings that you do have those blessings will start to multiply. The grass is greener where you water it. In order to Trust God you must be trusting even when the sun is not shining outside.   “So humble yourselves before God. Resist the devil, and he will flee from you” James 4:7

Now you might be thinking, I don’t have any blessings look at how bad my situation is. I’ve heard the...

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COLD CALLING ACTUALLY WORKS

Have you heard the good news!  If you are in sales and you “don’t believe in cold calling” you might be losing out on a lot of money.  Too many sales gurus say that cold calling is dead and the truth is they just don’t want to do it.  How do you help a salesperson who is striving for 100,000 dollars a year – but he doesn’t get leads from his company. What does he do all day?  Well of course, calling on past and current clients, asking for referrals, is the first place to start, that is basic to sales training because “one” referral is equivalent to “fifteen” cold calls.  But what do you do after you’ve called all of your clients?  Networking, of course that is good too, but then you actually have to follow-up with whomever you met. Sales Training will usually identify that roughly Seventy-five percent of sales people never even follow up one time with a prospect. So if you are struggling...

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WHAT THE BIBLE SAYS ABOUT SALES TRAINING

Have you ever read the book of Revelations?  I decided to cut off my television cable service and set two goals for myself to accomplish in six months. The First Goal (#1): loose X pounds of weight (I’m not telling you how much);  and the Second Goal (#2): read the entire bible.

I started with Revelations because I thought, “Lets start with the end and go backwards!” What I learned from Revelations was not what I was expecting.  If you haven’t read it, it’s pretty wild what’s in there — angels sending plagues, creatures coming up from the sea and red horses removing “peace” from the earth.  What caught my attention though was how every time God sent a plague, He waited to see who would repent and turn back to Him.  Naturally the people didn’t repent and another plague came.

My first instinct was, “Well, who would want to repent when God was obviously punishing them, the God of Mercy?”...

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SALES COACH – MANIPULATION OR MOTIVATION?

I recently went do to a free workshop for a group of “100%” commissioned sales people.  These people decide the size of their paycheck because they only get paid when they actually sell something.  There are several definitions of a sales person.  Unfortunately, many people have preconceived notions of a salesperson looking sleazy, wearing an outdated suite, and someone who will do anything to “sell” even if he or she must lie.

This is more the exception than the norm.  Unfortunately, there are sales techniques out there that are used for the sole purpose to “manipulate.”  “Bait and switch” is a classic one.  They will tell you over the phone the price of the car that they will give (just to you) and then when you show up they will forget what they told you and make the price higher.  This is poor selling because it is based on “manipulation,” which means that the sales person is only...

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EVERY UNGUARDED STRENGTH IS A DOUBLE WEAKNESS

“What the heart is filled with the lips will overflow with”

From years of executive coaching, I’ve decoded the secret to prosperity. It lies in one statement: “See your future as brilliant.” What does that mean? It means if you don’t have a compelling future you’ll fall susceptible to giving up. “People without a vision perish.” Considering the state of the economy. Sixty-three per cent of Americans say that they believe the best times are behind them; that the quality of their lives and their children’s lives will not be as good. The problem with this, is once you believe this, it becomes a self-fulfilling prophecy. When you stop trying, it becomes learned helplessness. Less than 20% of Americans feel they have control of their financial future. I’m sure if you’re reading this you are not one of those people. You can’t control what happens around you all of the time, and you can’t control what you...

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